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All You Need To Know About Appexchange And Marketing Cloud In Salesforce

 Salesforce offers unlimited benefits to its users and helps them become more efficient. Right from making account planning simpler to helping them offer better customer services and a steep increase in revenue is something that Salesforce is known for. It is highly trustworthy and makes sure that all your data is secure. Moreover, with Salesforce Appexchange, customers can actively use a host of applications and enhance their services. Also, adding Marketing Cloud solutions in Salesforce offers another boost to the whole process. 

Have you heard these names previously but are wondering what exactly they mean? If yes, then you have come to the right place. Salesforce offers integrated solutions for retailers and with the help of Appexchange and Marketing Cloud, you can expand your services immensely. So, before jumping into other discussions, let us check out what is Appexchange in Salesforce and then we can move on to understanding what is Marketing Cloud in Salesforce. 

What Does Salesforce Appexchange Mean? 

Appexchange is a marketplace that offers a host of cloud-computing solutions, consulting services and applications. They have several new products launched every week. You can find free as well as paid apps, so you can choose the most relevant ones for your business. There are four categories of apps that you can find on Salesforce AppExchange: 

● Product Collections: These include Marketing Cloud, Einstein Analytics, Sales Cloud, Service Cloud, Financial Services etc.

● Industry Collections: These include government, education, communications, retail, media etc.

● Types of Solutions: These include Flow Solutions, Bolt Solutions, Components, Lightning Data and Apps.

● Top Categories: These include human resources, finance, sales, planning, enterprise resources, etc. 

What Are Some of The Major Components of Marketing Cloud in Salesforce?

 Marketing Cloud is a platform used to do B2C marketing, i.e., marketing from companies to end customers. In this sense, it contains multiple tools designed to efficiently manage the interaction of your brand with your customers and prospects through different channels and in a personalised way.

 


More than 25 years ago when we wanted to buy clothes, for example, the available supply was more limited than today and we were frequent customers of a few stores, where the people who attended knew us and made recommendations. They even called us by phone when something arrived that they thought would fit our preferences. Currently, the client wants to have a personalised but more modern experience. 

According to Salesforce Research's “State of Marketing” report which surveyed nearly 7,000 marketers around the world and was conducted between January 8 and February 11, 2020, customers expect companies to interact with them across all channels dynamically, so brand content and messages are personalised based on actions they take on another channel. 

In order to know the actions carried out by the client, it is necessary to have the intelligence to track their preferences and actions and with this information, make suggestions that appear as notifications in the different communication channels based on the searches they carry out. Salesforce calls this type of artificial intelligence Salesforce Einstein. 

How Can They Help You In Your Business? 

Salesforce has a large number of applications in its market: the Appexchange, from small functionalities, such as the one developed by S4G to update the currency exchange rate daily, Currency Updater, to complex developments for financial and billing management, including applications for validation of digital signatures (DocuSign) among others. This allows you to obtain extra functionalities at reasonable prices (or even for free) without the need for analysis and development time. Hence, it can help your business in a huge way in the long run. 

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